M•A•C Cosmetics AIDS Fund (MAF) was created to help men, woman and children affected by HIV/AIDS around the world. It has raised over $380 million through the sale of their Viva Glam Lipstick and Lipglass—100 percent of the sale price goes towards the cause. Celebrity endorsement has helped this line of lipstick become a huge success. The corporate brochure and poster/consumer brochure tell all about MAF. Bold colors and playful typography were used, some of which was handwritten with lipstick.